What is a bad conversion rate, and How To Overcome Them
A long time ago, in the digital nation, there lived a person called Sam who owned a website. Sam’s dream was that of turning visitors into devoted customers. The reality, however, played a bit of a prank. Sam’s head was constantly spinning with confusion each time a new visitor appeared on the website, only to disappear into the digital abyss.
Sam would spice up the website a bit by adding a pinch of wit to it while throwing in a few jokes. However, the conversion rates refused to budge, just like a cat when someone tries getting it back in a play. It looked as though Sam’s site was trapped in an internet torpor.
Do you ever feel like Sam, who desperately courts your web visitors in the digital age but is snubbed by high bounce rates and low conversion numbers? If you only nod wearily, you’ll not be exceptional.
However, don’t worry because, in this blog, we are going to undergo a transformation process of changing that sluggish rate of converting into a digital dance party. Therefore, tighten your belt, take some imaginary sip of your coffee, and let’s venture into the process of turning ‘meh’ into ‘wow’!
Understanding the Basics: What is a Bad Conversion Rate?
Think of your site as a small shop, with people coming in to browse. A conversion rate, on the other hand, can be considered as the percentage of those visitors who take action by buying something, signing up, or sending you a message.
But what if just a little handful of them are doing that thing? We refer to this as a bad conversion rate. The average conversion rate for a website, according to Ranktracker, for all industries is around 2.35 percent. Nevertheless, some industries will experience higher conversions relative to others. For example, sporting goods rank poorly with a conversion rate of 2.35%, while the food and drink industry fares better with a conversion rate of 4.95%.
Challenges and Solutions
There are many steps that you can take if you happen to have a low conversion rate. The following are some of the most common challenges you face and conversion optimization techniques that can assist you in overcoming these challenges
Low Website Traffic
One of the most frequent situations a company might have when it comes to a new site or underutilized digital resource is this. One way of overcoming this hurdle is to enhance your website’s SEO through the use of appropriate keywords, meta descriptions, as well as title tagging. Social networking can also be used to direct traffic to your site.
Poor User Experience
Poor user experience may result if the user cannot move around easily on a website or if it takes too long to load. You can design your website in a manner that enables visitors to easily navigate various sections. Other options include using Google PageSpeed Insights to detect any problems that might be causing delays in your site.
Ineffective Call-to-Action (CTA)
CTA stands for the call to action, which is a button or link that encourages visitors to take a certain course of action, such as “Buy Now” or “Sign Up .”However, inadequate CTA results in low conversion rates. You can attempt to make your CTA on your website stand out by using more aggressive language that creates a sense of urgency.
Lack of Trust
Individuals may not want to buy your products or fill in their details on your site if they fail to believe that it is secure. To overcome this, you should add some trust signals on your website like customer reviews, security badges, and social proof, that will help you to bypass this challenge.
Poor Landing Page
A landing page is a single webpage intended to turn visitors into leads or customers. If your landing page is unsuccessful, then this could cause a low rate of conversion. This can be overcome by designing a landing page with a straightforward headline, a value proposition that is clearly stated, as well as a compelling CTA for the user.
What is a Good Conversion Rate?
A good conversion rate differs depending on your industry and business model, so it is subjective. As said earlier, according to Ranktracker, the average conversion rate for websites in any sector is about 2.35 %. If your conversion rate is less than what is normal for your industry, you should rethink the design, content, and marketing of your website.
More Strategies to Overcome Bad Conversion Rates: Turning the Ship Around
Conduct A/B Testing: The game is all about experimentation. Carry out A/B testing between your website, CTAs, and different versions of your content. Determine what appeals most to your target audience and tailor it accordingly.
Leverage Social Proof: People trust recommendations from others. Build trust and credibility among customers by including customer testimonials, reviews, and case studies.
Streamline the Checkout Process: A complex checkout process can be a letdown for a site’s consumers if it is an e-commerce. Keep it as simple as possible; provide guest checkout options and straightforward steps.
Personalize User Experience: Craft your offers and content according to user behavior. Analyse consumer data to understand your audience and present to them a personalized experience that touches on their expectations, preferences, etc.
Invest in Quality SEO: Optimize your website for search engine discoverability. Effective SEO includes keyword research, meta tags, and quality content.
Implement Live Chat Support: Provide visitors with instant answers to all their questions. It is important to note that it is a means that greatly increases consumer satisfaction and trust as well.
Conclusion
A low conversion rate implies that your website is not doing as well as expected. Nevertheless, there are many aspects through which you can make this better. You should enhance your web design for search optimization purposes, develop convincing CTAs, and ensure that you have useful landing pages, all geared towards increasing conversion rates among website visitors, thus driving more traffic to your site. Meanwhile, you can also get help from outsourced digital marketing solutions to increase your conversion rate.
