Have you ever searched your web site in Google and realized that you are ranked higher one day and lower the next? You’re not alone. This is an irritating rollercoaster familiar to many businesses, which is referred to as Google ranking.

Such rises and falls may complicate the need to evaluate the success of SEO and whether you are achieving what you want through your strategies. But here is the silver lining; it is normal to some degree and knowing how to make such changes can enable you to stabilize your keyword ranking fluctuation over the decades.

This guide by TekBoox clarifies the reasons as to why the ranking of your key words are changing, how Google updates would impact on your site and most significantly, the ways in which you can ensure that your key words remain at the same position in search engines.

Why does my google ranking keep changing?

Google ranking changes are the changes in the positioning of your webpage in search engines that happen quite often.

As an example, you might be in the #5 position of a keyword today and then fall to the position of number 12 the next day, then the next few days you may rise once again. This back-and-forth action is also referred to as ranking fluctuations or SERP fluctuation by SEO professionals.

Fluctuations may be experienced within the various types of search results, these are;

•       Organic results
•       Local map listings
•       Featured snippets
•       SERP elements (such as video carousel or people also ask)

Ask yourself why my Google ranking keeps changing with every change and the answer is several things good and bad.

Why does Google Rankings continue to change?

Google SERP fluctuations can vary because of a great number of factors, although the following are the most frequent ones:

 1. Google Algorithm Updates

 Google keeps updating its algorithms so as to enhance the quality of search. Such updates may have a huge impact on your ranking on Google updates, particularly when your site is impacted by any changes in the way Google assesses its content, backlinks or user experience.

 

Google has Core Updates that are some of the updates that can radically change the ranking of the industries. Although your SEO might be good, it is normal that temporary fluctuations in Google ranking will occur after an update.

 2. Competitor Activity

 SEO is a competition. Your rankings can decrease even when your competitors did not do anything wrong, publish newer content, earn more backlinks, and optimize their pages.

It is one of the primary causes of the fluctuation of keyword ranking fluctuation because the world of SEO is dynamic.

 3. Content Freshness

Google favours new and updated material. When your rivals are updating their pages more regularly, or your own content goes out of date, it is only natural that your Google rankings are going to vary.

Stabilizing your content can be done by making sure that it is relevant, and that it is updated on a regular basis.

4. Search Intent Changes

 The perception of what users seek in a query is a constantly changing concept at Google. Google can change the ranking of pages in case the search intent of a keyword is changed. An example is that a keyword which would previously generate informational pages may begin to prefer product pages. This change can result in google and search ranking fluctuation.

5. Website Performance and Technical SEO

 Such technical problems as slow load times, broken links, or mobile errors can hurt your ranking.  Google algorithms use the performance of websites and customer experience as the ranking criteria. These technical issues can be fixed to reduce fluctuations in the rankings and enhance stability.

 6. SERP Feature Fluctuations

Due to the frequent experimentation of new features of SERP (such as FAQs, carousels, or AI summaries), you can find that you are visible or not due to the changes of the SERP features fluctuations. Although you may not change your position, a change in the layout may affect your traffic.

 

How to Monitor Google Ranking Fluctuations

 It is important to know the direction in which your rankings are going. Use tools like:

•       Google Search Console: To monitor the position of keywords and impressions.
•       Ahrefs or SEMrush: to study how the Google SERP fluctuations are over the run of time.
•       Rank tracking software: track keywords on a daily basis.

 Pattern tracking will be able to determine whether google ranking fluctuation is short-term (testing algorithms) or long-term (content or backlink problems).

 How to Stabilize Google Rankings

Although you cannot completely avoid ranking changes, there are strategic measures that can be employed to minimize their effects. The following is the way to stabilize your rankings:

1. Always Update and Optimize Content.

Make the information on your site pertinent, informative, and user friendly.

•       Add new information and knowledge to old posts.
•       Use related keywords in their natural form.
•       Add visuals and FAQs

This informs Google that your site is useful and trustworthy, and this will reduce the variability in google rankings fluctuating.

2. Create good Backlinks.

Authority matters.

Create backlinks with reputable sites within your industry by being a guest blogger or through collaborations or digital PR. Quality backlinks are considered as a form of vote of confidence and ultimately contribute to the establishment of trust on your site thus your rankings are stabilized.

3. Improve Technical SEO

 Ensure that your site is secure (HTTPS), fast and mobile-friendly. Technical enhancements enhance user experience, a big ingredient in the ranking consistency. Technical errors leading to google rankings drop can also be avoided by carrying out regular audits.

 

4. Enterprise Keyword Strategy.

 Do not place too much emphasis on the high volume of keyword ranking fluctuation. Target a mix of:

•       Long-tail keywords
•       Local keywords
•       Related keyword variations

This is a way of hedging against spikes in the loss of traffic caused by the falling of Google ranking of certain points.

5. Focus on User Experience (UX)

 Rankings are directly influenced by such metrics as bouncing rate, dwell time, and click-through rate.

A fantastic UX, such as loading pages quickly, navigation, and fascinating graphics are going to help the users spend more time on your page, which will subsequently inform Google that your site should be ranked high.

6. Keep Up with Google News.

 To avoid falling behind on algorithm changes and ranking fluctuations on Google updates, follow credible sources of SEO and TekBoox blog.

Making early adaptations to changes puts you ahead of other competitors.

 How TekBoox Can Help You Stabilize Your Google Rankings

TekBoox is the company that specializes in making businesses realize and overcome the ups and downs in the Google ranking with the help of the proven strategies of SEO. Our team tracks the changes of the algorithms, examines the trends of their performance, and introduces the solutions that are based on data analysis to provide long-term stability in ranking.

These are the ways in which we can help you grow online:

•       Search Engine Optimization (SEO): Search engine ranking, improve fluctuations, and improve organic traffic.
•       Pay-Per-Click (PPC) Advertising: Reap the immediate benefits of a long-quartered SEO power.
•       Content Marketing: Develop authoritative content that is in line with the new guidelines of Google.
•       Website Design and Development: Design SEO friendly, fast and user friendly websites. 
•       Social Media Marketing: build brand recognition and organic interest.

These services have been combined to enable your presence in the online space to be stronger, more stable, and future-proof.

(Explore more of our services on TekBoox to see how we can help you achieve consistent visibility and growth.)

Final Thoughts

Changes in Google rankings might be stressful, but they are a normal part of SEO. The most important thing is to know why they happen and change your behavior accordingly.  You can keep your keyword ranking fluctuation stable and expand in a healthy way by regularly improving your website, keeping strong backlinks, adding new material, and following Google’s best practices.

TekBoox is here to assist you confidently deal with any change and turn volatility into steady SEO success.